Frequently Asked Questions About The Row Bags
These are the questions that come up most often about the row bags, answered with only what can be verified. Treat each figure throughout as an observed 2026 market price recorded in September of that year rather than an official price list, since the brand publishes none. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. When a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Only bags are covered; ready-to-wear and footwear sit outside the scope. If a claim circulates widely but cannot be checked, it is not here.
Who makes The Row, and where are the bags made?
Mary-Kate and Ashley Olsen founded The Row in 2006, and the label is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The label is named after Savile Row in London. The bags are Italian-made, and the brand’s own product pages carry Made in Italy for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No further manufacturing detail is published, so claims about specific tanneries cannot be checked. Los Angeles, New York, London, Paris and Amagansett all hold an own-name boutique.
Why are the bags unlogoed?
You will find no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Recognition works through silhouette, proportion and construction instead. Each bag bears a small, discreet exterior stamp, typically low on the side where it blends into the leather, plus a second stamp inside. The metalwork are palladium-plated in a matte or brushed www.therowofficial.com finish, giving weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. In practice, nobody can place one of these bags from across a street, which is precisely the appeal for many buyers.
How much should you expect to pay for a The Row bag?
No official price list exists, since the brand publishes none, so each number below is an observed 2026 market price. Observed prices spanned from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. The line splits into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Material shifts the price more than size does. Suede carries a steady premium over calfskin on the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Price band | Observed range, 2026 | Typical models |
|---|---|---|
| Entry level | $590 up to $1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Middle | $1,550 up to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| High end | $3,600 up to $6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede premium | Silhouette-dependent | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Has the Margaux actually been discontinued?
No one outside the company knows, and the brand has not said. Verified: the Margaux was withdrawn from third-party retailers during 2025, and the brand’s own site now displays the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation is widely reported, but the brand has never officially confirmed it. Those two claims are different, and any article merging them goes beyond the evidence. The original now trades on the secondary market, with the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. The status is unresolved, not settled.
What separates the Soft Margaux from the original Margaux?
The Soft Margaux is a reworking rather than a rename. Compared with the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. Reports place a Soft Margaux 15 at about $4,700, but the figure is unconfirmed. Recorded at $4,900, the Margaux Shoulder 12 is a separate shape, marked out by a lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
The figure indicates width in inches, and not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Because two bags sharing a number occupy roughly the same width, comparison is unusually simple. At one major retailer there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with an unverified price. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Master both conventions and you have most of the answer before the bag is in front of you.
How do I authenticate a The Row bag?
There is no public serial number, date code or authenticity card system for these bags, which means there is no code to look up and nobody can verify one for you. Authentication is a physical exercise instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide reads substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. A crisp, centred interior stamp reading the logo and Made in Italy is expected, and the Margaux carries engraving on its buckles and base feet. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- Serial numbers, date codes and authenticity cards do not exist here
- Consistent stitch density and hand-painted edges that are clean
- Interior stamp crisp and centred, reading Made in Italy
- Matte or brushed fittings that close with precision
- Shape that survives being emptied
Do The Row bags hold their value?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. 97% value retention is the number the Rebag CLAIR 2025 report gave the brand, taking it into the unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models differed: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Compare that with the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Softer figures include Fashionphile resale reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where do you buy The Row bags?
For a direct purchase, you have the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are verified multi-brand stockists, as are independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them on the secondary market. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
What is the right way to care for one?
No brand-issued care protocol exists, so what follows is material-appropriate general guidance rather than instruction from the label. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes respond to buffing with a soft dry cloth, with neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so stick to a dry cloth and avoid over-conditioning. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Hardest to rescue are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.